Quantcast
At Quantcast, I lead the design for our Advertise analytic platform. The goal of our product is to provide transparency and insights that can inform better decision making for our clients.
The design process began with gathering requirements from various stakeholders — business, product, ux, and engineering. On a parallel timeline, we conducted research sessions to learn more about the people who will be using this app, and the tasks they have to complete on daily, weekly, monthly, and quarterly basis.
The outcome of our information and requirement gathering stage were a better understanding for user needs and task flows, an initial definition for our core features, as well as a direction to position our product in the market.
A valuable insight from our research session.
Mapping out research discovery to clearly understand all the information and tools our user will need to complete their tasks.
Mapping Quantcast Advertise site architecture to ensure the structure would accommodate product growth.
Explorations on how we can organize the information that can provide a useful story for our users.
An exercise to define the evolution of Quantcast brand’s visual language.
Late last year, we had the beta launch of the Quantcast Advertise Reporting platform.