A snapshot of what I do — ranging from leading teams, workshop facilitation, event organization, and older design work from my IC days. The oldest projects date back as long as 10+ years ago (>_<).


Showpad
| Sales Enablement Platform

Design workshop with Showpad’s Sales team — the goal is to identify needs and pain points within their workflows.

One of the workshop deliverables: a storyboard to illustrate a potential P2P learning journey within sales teams


OpenTable
| Restaurant Marketing, Discovery, and Reservation

OpenTable Review ecosystem on the diner side. The scope of our team’s ownership include the Reviews experience for restaurateurs on our Guest Center app. Designer: Sim Wishlade

A fun side project where I got to illustrate all 34 of us for our Design Offsite 2018

OTKit — OpenTable Design System. Designer: Kellen Mannion

The last piece of work at OpenTable, collaborating with other design and product leaders to solidify our 2020 product vision (pre-Covid19).
Collaborated with Liz Gershman Fikus

OpenTable Design offsite 2018

Our team event during 2017 AIGA Design Week at Tartine Manufactory


Quantcast
| Advertising, Audience Insights and Measurement

Quantcast Advertise Reporting platform

 

Usability study to test a few of our UX hypotheses


Fitbit
| Fitness-Tracking Devices

Fitbit Design System

Fitbit device setup flow through the desktop app

Fitbit device setup flow through the iOS mobile app


Graphic Design
| Book and Poster Design

Lecture series posters 2009. Source of inspiration: Martin Venezky

Lecture series posters 2010

Fostering Art captures essays and photographs by Fostering Art students where I had taught graphic and book design for a quarter as a guest lecturer.

Bergsjön Public catalogues the essays and explorations of twelve artists during a summer-long residency in Gothenberg, Sweden. That summer, as Sweden saw an influx of Iraqi refugees due to the war, we investigated the meaning of citizenship and a sense of place. At the end of the program is a-week long exhibition Bergsjön Public.

A experimental form study from signages all around the Bay Area. The Tonic typographic poster being the final output of the design process.

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