My career began in traditional graphic design — crafting brand identities and book design — before a move to California sparked a passion for human behavior and motivation. I transitioned into product design, starting at Fitbit where I have worked on first-time device setup, data insights, and the company's first-generation iPhone and Android mobile apps.

Since then, I’ve worked across wearables, mobile gaming, ad tech, two-sided marketplaces, and sales enablement ecosystem — alternating between hands-on IC work and design leadership roles in San Francisco, Chicago, Gent, and London. I joined Meta to return to deep design craft & strategy, and learn how to build at a scale where every decision impacts billions.

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Meta

• Platform product & design strategy to secure users and business accounts while enabling internal AI operations at scale

• Identity Verification & Account Security: Developed predictive, adaptive security experiences that reduced friction for legitimate users while hardening defenses against fraud; drove measurable gains in completion rates and risk mitigation

• AI-Native Internal Platform: Redesigned core workflows to streamline LLM training, deployment, and predictive maintenance; accelerated model iteration by simplifying complex technical processes for cross-functional teams

Showpad

• Led and managed an international team of SaaS product designers out of London, Chicago, and Ghent

• Defined user experience strategies and team’s OKRs to improve sales reps’ workflows

• Developed cross-functional workshop culture between product and go-to-market organizations

• Led and supported the team through organizational change management

OpenTable

• Led and managed OpenTable’s London + San Francisco’s Diner and Marketplace 12-person design team.

• Led the experience strategy for OpenTable’s Growth and Discovery initiatives, in collaboration with product, marketing, and business development teams

• Led and supported the team through organizational change management

Chartboost

• Managed a team of UX Designers and Researcher

• Developed team’s quarterly OKRs

• Design lead for developers’ onboarding experience onto Chartboost platform

• Design lead for advertiser’s reporting suite

• Facilitated and mentored a junior designer

Quantcast

• Design lead for Quantcast’s Advertise reporting platform

• Developed and managed quarterly project plan with product managers and engineering leads

• Defined and maintained the visual language for all Quantcast products

• Participated in usability studies and user interviews

• Facilitated and mentored a junior designer

Fitbit

• Designed cross-platform product experiences for Fitbit’s web, mobile, and desktop apps

• Developed Fitbit’s design system

• Supported web development team during implementation and optimization phases

• Participated in usability studies and user research interviews

• Participated in developing interaction models and content strategies

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