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My career began on a traditional graphic design path, specialising in brand identities and book design. After moving to California, I discovered a passion for understanding human behaviours and motivations, and transitioned into becoming a product designer.

My first role as a product designer was in wearable technology with Fitbit, where I focused on first-time device setup experiences, data insights, and the development of Fitbit’s first-generation mobile app. Following my time at Fitbit, I explored various industries, including mobile gaming, ad tech, two-sided marketplace solutions, and sales enablement, where I led and managed cross-functional and international design teams out of San Francisco, Chicago, Gent, and London.

Currently, I lead the design thinking & strategy for one of Meta’s engineering infrastructures in London. Outside of work, you can find me cooking up a storm, sketching & drawing, hiking, or designing photo booths.

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Design CV

Showpad

• Led and managed an international team of SaaS product designers out of London, Chicago, and Ghent

• Defined user experience strategies and team’s OKRs to improve sales reps’ workflows

• Developed cross-functional workshop culture between product and go-to-market organizations

• Led and supported the team through organizational change management

OpenTable

• Led and managed OpenTable’s London + San Francisco’s Diner and Marketplace 12-person design team.

• Led the experience strategy for OpenTable’s Growth and Discovery initiatives, in collaboration with product, marketing, and business development teams

• Led and supported the team through organizational change management

Chartboost

• Managed a team of UX Designers and Researcher

• Developed team’s quarterly OKRs

• Design lead for developers’ onboarding experience onto Chartboost platform

• Design lead for advertiser’s reporting suite

• Facilitated and mentored a junior designer

Quantcast

• Design lead for Quantcast’s Advertise reporting platform

• Developed and managed quarterly project plan with product managers and engineering leads

• Defined and maintained the visual language for all Quantcast products

• Participated in usability studies and user interviews

• Facilitated and mentored a junior designer

Fitbit

• Designed cross-platform product experiences for Fitbit’s web, mobile, and desktop apps

• Developed Fitbit’s design system

• Supported web development team during implementation and optimization phases

• Participated in usability studies and user research interviews

• Participated in developing interaction models and content strategies

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