Experienced design professional for growth, high-stakes, and high-complexity products and services.

Staff Product Design | October 2020 – February 2026, London

Co-developed platform strategies spanning high-stakes users, security products, and AI-native internal operations across Meta family of apps (e.g. Facebook, Instagram, and Meta Business Suite). Partnered cross-functionally to balance complex trust, safety, and identity frameworks with cutting-edge internal tool optimisation.

AI-native internal ecosystem transformation: Co-led the product design and transformation strategies for Meta’s core Trust & Safety workflows:

Investigation & analysis: Redesigned workflow and tooling experience, slashing case investigation and analysis time from weeks to under 4 minutes.
LLM orchestration: Designed 0→1 product for LLM fine-tuning, deployment, and maintenance, compressing time-to-deployment from months to a single day.

Global account security & identity strategy: Designed the identity verification experiences and overarching UX strategy to protect user and business accounts, significantly mitigating risk exposure and reducing compromised accounts across the Meta family of apps.

Identity verification framework: Designed and implemented multi-modal verification frameworks—including video selfie, government/digital ID, and peer-to-peer social vouching—to securely authenticate organic and business users across Meta’s family of apps.
Unified account security migration: Led the cross-platform UX migration to create a frictionless, unified security experience across apps and increse the adoption of account authentication (security settings, 2-factor authentication, and passwordless workflows).

Showpad

Director of Design | October 2019 – March 2020, London

Built, led, and developed an international, US/UK/EU-based team of product designers and design engineers. Directed the end-to-end design strategy and product vision across a 50+ person cross-functional organization, establishing foundational design systems and unified go-to-market (GTM) workflows to ensure consistent, scalable delivery.

Sales enablement UX strategy: Developed an overarching user experience strategy for enterprise field sales and training workflows, streamlining operational efficiency and aligning field team execution with macro business goals.

Team & culture building: Recruited, mentored, and cultivated a high-performing design org, defining a collaborative, inclusive, and high-standard culture that optimised cross-functional alignment.

Design operations: Standardised cross-team product development workflows and scaled design system infrastructure, drastically reducing time-to-market and ensuring cross-functional alignment during product launches.

OpenTable

Senior Design Manager | May 2015 – September 2019, San Francisco & London

Led a high-performing, 12-person US/UK design team of product designers and design engineers within a 150+ person cross-functional organisation. Established OpenTable’s unified design system, scaled product vision, and optimized cross-team workflows to ensure consistent, scalable delivery across consumer and restaurant ecosystems.

Product strategy & growth execution: Led the design team in defining and executing various levers for OpenTable’s diner growth; drove measurable user engagement through the launch of new mobile web experiences, curated lists, personalised recommendation engines, and enhanced restaurant review products.

Change management & team resilience: Navigated and anchored the design organisation through critical corporate restructuring and strategic pivots, successfully maintaining team morale, minimizing delivery disruption, and ensuring operational continuity.

Design operations: Led the development and governance of the foundational design system, accelerating cross-functional alignment and drastically reducing time-to-market for new feature rollouts.

Chartboost

Design Lead | May 2014 – April 2015, San Francisco

Served as the principal design lead across high-impact B2B pillars, orchestrating the UX strategy to streamline the developer onboarding experience while architecting the advertiser reporting suite to deliver complex data visualization and actionable campaign insights.

Quantcast

Senior Product Designer | June 2013 – April 2014, San Francisco

Led the UX strategy and end-to-end execution for Quantcast’s core Advertise reporting platform, partnering cross-functionally to drive quarterly project planning and feature delivery. Spearheaded the creation and governance of the unified visual language across the entire Quantcast product portfolio while actively mentoring junior talent and leading user research initiatives to turn data-heavy workflows into intuitive client experiences.

Fitbit

Senior Designer | October 2010 – June 2013, San Francisco

Defined & executed Fitbit’s foundational brand ecosystem, launching the company’s debut mobile and desktop applications across iOS and Android. Designed the critical out-of-the-box setup flows, main dashboards, health logging tools, and social leaderboard features while establishing the unified brand language and design system spanning digital products, packaging, channel marketing, and sales.