A retrospective of the milestones shaping my design career.
Spanning nearly two decades, this archive captures the full spectrum of my professional journey: from the foundational, hands-on craft where I first sharpened my skills, to the strategic heights of leading teams, facilitating workshops, and organising events.
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Meta | Social Media Platform
Identity verification methods
Unifying security methods across Meta
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Showpad | Sales Enablement Platform
Design workshop with Showpad’s Sales team — the goal is to identify needs and pain points within their workflows.
One of the workshop deliverables: a storyboard to illustrate a potential P2P learning journey within sales teams
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OpenTable | Restaurant Marketing, Discovery, and Reservation
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Quantcast | Advertising, Audience Insights and Measurement
Quantcast Advertise Reporting platform
Research shows that users want a short learning curve when adopting new workplace tools
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Fitbit | Fitness-Tracking Devices
Fitbit Design System
Fitbit device setup flow through the desktop app
Fitbit device setup flow through the iOS mobile app
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Graphic Design | Book and Poster Design
Lecture series posters 2010
Lecture series posters 2009. Source of inspiration: Martin Venezky
A experimental form study from signages all around the Bay Area. The Tonic typographic poster being the final output of the design process.
Fostering Art captures essays and photographs by Fostering Art students where I had taught graphic and book design for a quarter as a guest lecturer.
Bergsjön Public catalogues the essays and explorations of twelve artists during a summer-long residency in Gothenberg, Sweden. That summer, as Sweden saw an influx of Iraqi refugees due to the war, we investigated the meaning of citizenship and a sense of place. At the end of the program is a-week long exhibition Bergsjön Public.