https://caroline-jw.com/pause daily 0.75 2020-06-02 https://caroline-jw.com/pause/2020/4/29/maggies-korean-spinach-salad monthly 0.5 2020-04-30 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1588208605929-FDBSR1H9ISYJUAB9PWNQ/sesamesalad.gif World on Pause - #QuarantineCooking Recipe Exchange! https://caroline-jw.com/pause/2020/4/19/world-on-pause monthly 0.5 2020-04-29 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587370119599-S594JVYM03CYBELAA2JX/IMG_3728-1.jpg World on Pause - The World on Pause https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587369510399-10Y5LXYNAO96KM4XLZLQ/IMG_3728.JPG World on Pause - The World on Pause https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587871588979-MD40KS5WICKM1YMZX04T/Worldonpause.jpg World on Pause - The World on Pause https://caroline-jw.com/pause/tag/%23quarantinecooking monthly 0.5 https://caroline-jw.com/pause/tag/recipe monthly 0.5 https://caroline-jw.com/quantcast daily 0.75 2014-05-04 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397166399498-VS1ZN4EBVZQ3NYXH9X7H/cover-gradient-qc.png Designing a business software for advertising campaign reporting and analytic platform. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1398233911029-KHOIIMPK3M01TKPFMIQ7/qc-research.png Designing a business software for advertising campaign reporting and analytic platform. A valuable insight from our research session. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395367949138-Q2V6F85A1G81OLOVRGAM/image-asset.png Designing a business software for advertising campaign reporting and analytic platform. Mapping out research discovery to clearly understand all the information and tools our user will need to complete their tasks. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395368534567-1QCMFVUNILC2NX68N8SQ/img-qc-discovery2.png Designing a business software for advertising campaign reporting and analytic platform. Mapping Quantcast Advertise site architecture to ensure the structure would accommodate product growth. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1398472474947-H31TO9DY41CDH7MVFCZN/image-asset.png Designing a business software for advertising campaign reporting and analytic platform. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395610495901-JY2ZRF3ZUW4OBENUE49Q/img-qc-sketches-2.png Designing a business software for advertising campaign reporting and analytic platform. Explorations on how we can organize the information that can provide a useful story for our users. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1398906236015-DMQCZF7BZT8C6X4L4M1E/image-asset.png Designing a business software for advertising campaign reporting and analytic platform. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395610601704-VK11QEN6XAK4TWISC2X1/imd-qc-vd.png Designing a business software for advertising campaign reporting and analytic platform. An exercise to define the evolution of Quantcast brand’s visual language. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395613706603-N2CDL8U5DAPNMR1B7BSE/img-qc-dash.png Designing a business software for advertising campaign reporting and analytic platform. Late last year, we had the beta launch of the Quantcast Advertise Reporting platform. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1399218717354-KNHS9OKCOJHIZXN1S9LC/image-asset.png Designing a business software for advertising campaign reporting and analytic platform. https://caroline-jw.com/fitbit daily 0.75 2020-04-06 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1398473272753-6T24WQJ1PKQNESOUR3XX/cover-gradient-fitbit.png Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395725299922-LY0IVXQVYD5GYNNDDKWF/image-asset.jpeg Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165949979-F6K7T800M6QAGFQ7UIM7/image-asset.png Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165852456-R8OTCQXX1XJ6CDYX8BE8/image-asset.png Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395675867330-1SL5SRM0AHKTU8VGVIUK/img-fitbit-dash.jpg Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395722376767-UDQDDXK1CVV4D544D1H5/img-fitbit-setup-flows.jpg Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395718032257-Q0D4R44S8NS7PC0T7LZM/img-qc-dash.png Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395675933257-LC2MC7Y73L91L166ICPI/img-qc-discovery2.png Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395675990017-2UYOW25RAF8Y8WCHOBZJ/fitbit-dieter.png Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395722183015-SSDJ07Y6PPN4OEEIE52Y/img-fitbit-style-button.jpg Designing rich experiences for first-time device setup and data consumption. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165717846-MGEHKMDBR4IXALGFDF56/img-fitbit-ux-style.jpg Designing rich experiences for first-time device setup and data consumption. https://caroline-jw.com/fitbit-1 daily 0.75 2020-04-06 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1398473272753-6T24WQJ1PKQNESOUR3XX/cover-gradient-fitbit.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395725299922-LY0IVXQVYD5GYNNDDKWF/image-asset.jpeg Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165949979-F6K7T800M6QAGFQ7UIM7/image-asset.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165852456-R8OTCQXX1XJ6CDYX8BE8/image-asset.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395675867330-1SL5SRM0AHKTU8VGVIUK/img-fitbit-dash.jpg Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395722376767-UDQDDXK1CVV4D544D1H5/img-fitbit-setup-flows.jpg Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395721481510-S71NY0Z7FO69TQWE1RTD/image-asset.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395718058508-7I1PIHW1E2F34XP0VFMK/image-asset.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395718032257-Q0D4R44S8NS7PC0T7LZM/img-qc-dash.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395718265917-TZRNMHQA4NXM084K6LLR/img-fitbit-profile-3.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395675933257-LC2MC7Y73L91L166ICPI/img-qc-discovery2.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395675990017-2UYOW25RAF8Y8WCHOBZJ/fitbit-dieter.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165777361-2MQS49EDSWQXOZZAORO2/image-asset.png Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1395722183015-SSDJ07Y6PPN4OEEIE52Y/img-fitbit-style-button.jpg Designing rich experiences for first-time device setup and data consumption. (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1397165717846-MGEHKMDBR4IXALGFDF56/img-fitbit-ux-style.jpg Designing rich experiences for first-time device setup and data consumption. (Copy) https://caroline-jw.com/caro-home daily 1.0 2026-07-16 https://caroline-jw.com/archive daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/0169d78e-e69b-4060-ac1e-222c4cab5acf/Verification+%281%29.png Archive - Make it stand out Identity verification methods https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/835006c3-f161-4a44-83b6-28f7f66ed320/SMS+Flow Archive - Make it stand out Unifying security methods across Meta https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586380337586-FMQU9FG8SN26MLKYTRNY/Salesworkshop.jpg Archive Design workshop with Showpad’s Sales team — the goal is to identify needs and pain points within their workflows. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586674958100-EY5X6SUOLVQ27SENNC3N/SP-workflow.jpg Archive One of the workshop deliverables: a storyboard to illustrate a potential P2P learning journey within sales teams https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779892198604-5JBTZEF3WTDYXNWWPJZ5/1-OpenTable2020vision.webp Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779892100373-UDE1S36CGTIDPWSFSZBB/OTreviews.webp Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779892017108-2H2L0EAO28VYNCC1H9IK/Momlist.gif Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779895488124-GGXQ8OZFWWUHN7VANKW9/DTP.png Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779895384577-JG7BVHKN02YAO4AVOSSE/content-optimisation.png Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779895669291-636Z6C8U74LX3PE760SY/Sketches.png Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779902931221-12JI1IZJP7PGD7C6SBVE/OTDesignteam.webp Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779902941610-XY3XIY4XKJK8QMOIIKOG/designoffsite2018.webp Archive https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586366580469-6DZZSA9LJPGLNHXRM9ZA/4-QCdash.png Archive Quantcast Advertise Reporting platform https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586366589881-AX1527ZAWEDKBPTO29L0/4b-qc-research.png Archive Research shows that users want a short learning curve when adopting new workplace tools https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586367169699-RYWT1ZWJY5WN9EN1J8RN/8-fitbit-style-button.jpg Archive Fitbit Design System https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586367191681-8MO0RWK0SSF4IG3H60Q8/7-Fitbit-Flex-Setup-flow.jpg Archive Fitbit device setup flow through the desktop app https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586367267102-LB199VVP36ENIUT30WBM/6-fitbit-setup-flows.jpg Archive Fitbit device setup flow through the iOS mobile app https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586675659322-CXAR95SSOIURDCBRJCX2/CCAimg-posters-2.jpg Archive Lecture series posters 2010 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586373062201-19403C5YHQXDT7WAN9F1/9-CCAposters-1.jpg Archive Lecture series posters 2009. Source of inspiration: Martin Venezky https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586675416826-J7I4VHE2D1FVLTWLVHN3/image-asset.jpeg Archive A experimental form study from signages all around the Bay Area. The Tonic typographic poster being the final output of the design process. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586675550224-FK8GLCUHRLCH8A7CJXU3/ForsteringArt.jpg Archive Fostering Art captures essays and photographs by Fostering Art students where I had taught graphic and book design for a quarter as a guest lecturer. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586368794224-ZZGL78VC8AYA7BZR8305/bergsjon.png Archive Bergsjön Public catalogues the essays and explorations of twelve artists during a summer-long residency in Gothenberg, Sweden. That summer, as Sweden saw an influx of Iraqi refugees due to the war, we investigated the meaning of citizenship and a sense of place. At the end of the program is a-week long exhibition Bergsjön Public. https://caroline-jw.com/showpadoverview daily 0.75 2020-04-24 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587706844358-91LQMLTTFJDIPQJP9CCL/Design-Workshop-Guide-1.jpg Showpad overview https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587706844548-UC1OQTOVJJX8Y87WKSDV/Design-Workshop-Guide-2.png Showpad overview https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587706847486-AKHUZ8JAV40S660M65LH/Design-Workshop-Guide-3.png Showpad overview https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587706858053-EMQER2X9APWBWMVHLXBA/Design-Workshop-Guide-4.png Showpad overview https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587706874463-0Q9MR3THVW9E6Q4BASL6/Design-Workshop-Guide-5.png Showpad overview 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https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587704775587-AS8G16PC354PE2DIG03J/3-OKR-existing-user.png Showpad overview https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587704778456-WXRKZUL6ULAQTH7UMFZB/4-OK-regular-user.png Showpad overview https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1587704777942-YML2BWZFO0LRMD04R3JI/5-OKR-UXexcellence.png Showpad overview https://caroline-jw.com/experiences daily 0.75 2026-05-27 https://caroline-jw.com/hello-copy daily 0.75 2026-05-22 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586447871533-I65COUJR74QDPQRFRTWL/dancealotandeatchocolate.gif Hello (Copy) - Hello https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586539048563-NAMTF2ENTHPRDYC8BAWG/portfolio.gif Hello (Copy) https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1586538146592-FKE682VU10JTF60KC5IR/Navigation-casestudy.gif Hello (Copy) https://caroline-jw.com/voy daily 0.75 2026-07-17 https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1784224492786-VZLKQOGGCX00SUDAYMMR/diner+journey.png Voy - The dining out journey Product, content, and brand designers collaborated to develop an end-to-end (E2E) diner journey. This artifact served as a blueprint, which we used to map out new product opportunities and identify potential gaps. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1784228817019-S7O87VCA4BXS9FIILR0T/list-generation-and-curation.png Voy - A suite of curated list products A suite of curated list products powered by both algorithmic recommendation and editorial selection. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1784218678467-Y2AZNTXDR7FXQGKDANED/Review.png Voy - Improved diner review flow Improved review flow makes it easier for diners to share feedback and photos. Reviews create a self-sustaining loop for diner photos and feedback to build essential social proof and trust. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1784218678509-MW0XWOYDTUOVG0BIIH2Q/Content-and-social-proof.png Voy - Content design strategy Several experimentations with dynamic, bite-sized content formats to quickly evaluate key restaurant attributes for booking decisions. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1784223224500-VVDBQ2T323TN81OZ9PC7/List+-+dishes.gif Voy - Popular dishes The Popular Dishes list is an example of algorithmically generated content powered by diner reviews. It allows users to find culinary inspiration and instantly see what is trending within their search radius. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779831387186-80JSM3R3R9QUGIKVQ4G6/image25.jpg Voy - User interviews highlighted key sources of culinary inspiration Our user research uncovered curated lists as the primary drivers of diner inspiration. Meanwhile, visual cues, such as dish photos, and social proof, were sought-after information to make a booking decision. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779831369756-2GQFXQRP0O74QFR69PD3/image29.jpg Voy - How-Might-We framework Conducting a How-Might-We (HMW) workshop to translate user insights into strategic growth opportunities. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779831360428-QH1GNIJ8OVGO01ZFUVIR/image19.jpg Voy - Design workshop We led collaborative design workshops to brainstorm and sketch new user experiences, aligning cross-functional stakeholders on a unified vision for our discovery ecosystem. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779833085993-TFQVTLZJSUTPU5NXJ4LE/List-exploration.png Voy - High fidelity visual explorations to define the target experience Refinement for the visual craft: typography, visual hierarchy, and imagery; to strengthen brand presence while maintaining a seamless, accessible reading experience. https://images.squarespace-cdn.com/content/v1/52fdb962e4b0c0844a0f8dff/1779833645577-AH55MBFFANQ3FA37H2YB/brand.png Voy - Exploring brand expression A collaboration with Brand design to define brand expression so that our marketing identity translated seamlessly into the product UI.